How to use Google Ads for your Venture - Part 1

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Join Tsai CITY and The Yale SOM Program on Entrepreneurship on Friday, October 14th at 9 AM for a Google Adwords workshop with Max George, a Senior Digital Strategy Lead at Google and a Yale College alum. The goal of the two-part series is to teach founders how to scale a startup with Google Ads. We'll cover the digital media landscape, knowing your KPIs, measurement, building a strategy for your business model, launching campaigns, optimizations, and growth.