These Yale Founders Built Their Energy Bar Startup One Text At A Time (Forbes)

As life and work have become faster-paced, we require more energy during the day to increase our pleasure and productively. While older generations rely on coffee or 5-Hour-Energy for a caffeine boost, millennials seek something that's more nutritious and tasty.

Matt Czarnecki, 24, André Monteiro, 24, and Bennett Byerley, 23, filled the absence of a healthy alternative with Verb Energy.