Workshop: Discovering Your Customer

Understanding your customer is key to a starting a successful business. This session will explore effective ways to conduct customer discovery that will lead to finding product-market fit. This session will be hosted by Dan Blanchard, Senior Associate Director of Research at the Yale Center for Customer Insights.

Additional topics may include:
-Why test ideas with customers instead of deciding yourself? (Founder biases)
-What types of ideas to test?
-Survey design & platforms to use
-Survey analysis