Social Media & Branding: Staying True While Evolving with Technology

Join award-winning musician, social impact strategist, and international speaker Calida Jones for an energetic session tailored to early-stage founders and creatives who want to build their brand with clarity and authenticity in today’s evolving digital landscape. Co-hosted with the Tsai Center, this session focuses on using social media, storytelling, and emerging technologies—such as AI—to cultivate a digital presence rooted in personal values and purpose.

Attendees will move beyond surface-level strategies. Drawing on real-world examples from her cross-sector collaborations, Calida will lead a hands-on exploration of branding across industries—including art, tech, public health, food, and fashion. Participants will reflect on how identity and storytelling shape the way their work is received.

The session will be interactive, with space for dialogue, creative reflection, and Q&A. Whether you’re launching a venture or refining your voice online, you’ll leave with tools to amplify your message and remain grounded in who you are.