Workshop: Social Media & Branding: Staying True While Evolving with Technology

Join Calida Jones for an energetic session designed for early-stage founders and creatives who want to build their brand with clarity and authenticity in an ever-evolving digital landscape. This event, hosted in partnership with the Tsai Center, focuses on using social media, storytelling, and emerging technologies—like AI—to cultivate a powerful digital presence rooted in personal values and purpose.

​Attendees will go beyond surface-level tips. Calida will guide a hands-on exploration of branding across diverse industries—art, tech, public health, food, fashion, and more—sharing real-world examples from her own work and collaborations. The session invites participants to examine the role of storytelling and identity in shaping how others experience their work.

​Expect an interactive format with space for dialogue, creative reflection, and Q&A. Whether you’re launching a new venture or refining your online voice, you’ll walk away with tools to amplify your message while staying grounded in who you are.